USA Federal Nets Over 1,300 New Members In 4th Quarter Campaign
FOR IMMEDIATE RELEASE
| Contact: | Emily Framptom
emily@woodendnessel.com |
San Diego, Calif., February 12, 2008 – USA Federal Credit Union has had a resounding success with its recent advertising and rebranding campaign, netting 1,348 new members and exceeding the campaign's goals by 337%, it was announced by Rob Folsom, chief strategic officer. Net loans also surged to an increase of $11.7 million, according to Folsom.
"In my eleven years at USA Federal, I've never seen such a united effort towards a business objective, and it's very satisfying to see it pay off," Folsom said. "We look forward to continuing to build momentum in 2008."
Folsom expects USA Federal's latest promotion to contribute to impressive first-quarter results. The San Diego-based credit union has just unveiled a new 'toy loan' program with no payments for ninety days and auto loans as low as 5.99% APR. For customers shopping for a boat, RV, motorcycle or ATV, special limited-time low rates are also available, including RV and motorcycle rates as low as 7.74% APR.
To sweeten the deal, USA Federal is even offering $100 cash back at the time of loan funding.
"Applying is easy, and rates this low are too good to pass up," said Todd Kern, vice president of marketing. "If you've been thinking of buying a new boat, bike or other toy, now's the time to visit USA Federal and find out how we can make it happen."
The USA Federal 'toy loan' program runs through March 31, 2008 and will be promoted in print, radio and internet advertising. Loans can be used for anything from new cars to RVs, boats and motorcycles, with no payments for ninety days.
Visit a USA Federal Credit Union branch near you for more details, or contact Marcus Armstrong, vice president of consumer lending, at (858) 831-8100, extension 1299.
Founded in 1953 at the Naval Training Center in San Diego, USA Federal offers a full range of financial services, including business services and consumer savings, checking, mortgage and home equity loans, auto loans, debit and credit cards, share term certificates, IRAs and a 24-hour phone center.
Online services include eStatements, QuickConnect Online and Bill Pay, as well as online loan applications and approval. Additional services include the BALANCE financial fitness program and investment and retirement planning offered by MEMBERS Financial Services.
With more than 59,000 members and over $700 million in assets, USA Federal Credit Union operates 22 branches, including locations in San Diego and Riverside Counties, Las Vegas, Japan and Korea. Members of the non-profit financial cooperative include the military, civilians and select employee groups.
USA Federal Credit Union is federally insured by the National Credit Union Administration. For more information, call (800) 220-1USA or visit www.USAFedCU.org.
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Note: USA Federal maintains the above information for archival purposes, which is presumed accurate upon release, however, data may become outdated over time and affect accuracy. |