USA Federal Announces “Money & You” Radio Show With wsRadio and Entrepreneur Magazine Radio FOR IMMEDIATE RELEASE | Contact: | Nicole Anderson Vice President of Marketing USA Federal Credit Union nanderson@usafed.org (800) 220-1872 |
Innovative Show Spans 11 Different Global Time Zones San Diego, Calif., September 25, 2006 – Breaking high-tech ground, USA Federal Credit Union announced today the launch of its “Money & You” radio show on the Internet. Partnering with Entrepreneur Magazine Radio, USA Federal’s new one-hour show explores a range of important financial issues each week. The show broadcasts every Wednesday from 3:00-4:00PM PST. Visit www.usafedcu.org and the click the “Money & You” link on the Home Page to listen live. Archives are available for on-demand listening, via RSS feeds and podcasts. “We’re providing an innovative format where financial issues, important to everyone, can be explored by local and national experts,” said Mary Cunningham, President/CEO of USA Federal. “With our members dispersed globally we needed a creative approach to communication.” USA Federal Credit Union has over 61,000 members served from 21 branches in three countries. Many of those members are overseas at military bases in Korea and Japan. “The challenge is that our members span 11 different global time zones and two major continents,” Cunningham said. “Traditional radio just can’t do the job of effectively communicating – but Internet radio is the perfect medium.” With wsRadio, USA Federal reaches their largest US audiences in Los Angeles, Chicago, San Diego, New York, and Houston plus countless global listeners. This is impossible with traditional radio.
“Money and You” has already recorded seven shows since its August 2, 2006 debut. “We wanted to develop an inventory of shows so the public could immediately grasp how valuable the show is,” said Nicole Anderson, VP of Marketing at USA Federal, “Each week we have a new show line up that offers very useful information including tips provided by highly credible guests.” Visitors can listen to any live program each Wednesday at 3:00PM PDT or any archived program on-demand 24/7. Recent topics already available include: - Teaching Kids About Money
- Preventing ID Theft
- Coping with Rising Interest Rates
- Better Ways to Buy a Car
- Predatory Payday Lenders Threaten our Military
- Newlyweds – Attaining Financial Fitness
- Retirement Security – How to Get There
“It is convenient to access our show online,” Anderson added, “Our members and the general public can access to show content when they want, how they want. Thus, our members in Korea and Japan can listen to our show when most of mainland USA is asleep.” Internet broadcast capability for USA Federal is provided via wsRadio, “The Worldwide Leader in Internet Talk,” headquartered in San Diego. In strategic partnership with Entrepreneur Magazine Radio, USA Federal joins the 24/7 Live Stream online radio broadcasting wsRadio capability. It provides a dedicated 24/7 Live Stream Radio Network to 12 million unique monthly visitors on Entrepreneur.com. The public, credit union members and small business owners are able to log on any time and listen to the issues that affect them. “The USA Federal program is perfectly positioned to help small businesses and others with important financial information,” says Lee Mirabal, VP and Director of Programming for wsRadio. Listening on demand through audio archives and podcasting has proven to be one of the keys to success for wsRadio.com programming. “A major advantage to Internet broadcasting is the ability to track listener numbers and identify key segments,” says Mirabal. Podcasting for iPods and MP3 players has proven to be popular for the mobile entrepreneurial audience. “On demand and podcasting allows for traditional 30- and 60-second commercials, uniquely providing advertisers access to vast yet highly targeted online audiences,” adds Mirabal. Internet Talk Radio is simply talk radio distributed via the Internet. Among these networks, wsRadio claims the number one position. As the Internet and Wi-Fi technology, in particular, continues to expand... so does Internet Radio. The wsRadio log files show that for every listener to the live show, another nine to ten listeners access the archive files. More importantly, commercials stay in the archives for 12 months or longer.
About USA Federal With more than 61,000 members and over $700 million in assets, USA Federal Credit Union (headquartered in San Diego) operates 21 branches, including locations in San Diego and Riverside Counties, Las Vegas (NV), Japan and Korea. Members of this non-profit financial cooperative include the military, civilians and select employee groups. Founded in 1953 at the Naval Training Center in San Diego, USA Federal offers a full range of financial services including business services and consumer savings, checking, mortgage and home equity loans, auto loans, debit and credit cards, share term certificates, IRAs, and a 24-hour phone center. Online services include eStatements, Online Banking and Bill Pay with Money HQ and online loan applications and approval. Additional services include the BALANCE financial fitness program, and investment and retirement planning offered by MEMBERS Financial Services. This credit union is federally insured by the National Credit Union Administration. Visit www.usafedcu.org or call (800) 220-1USA (1872) or (858) 831-8100 for more information. About Entrepreneur Media Inc. Entrepreneur Media Inc. is an organization of people dedicated to empowering entrepreneurs worldwide to start and grow successful companies. To provide entrepreneurs with the relevant information they need to make informed decisions, Entrepreneur Media Inc. offers a full range of products and services. Products include: Magazines - Entrepreneur, Entrepreneur's StartUps, Entrepreneur Mexico, Entrepreneur Philippines, Entrepreneur Hungary, Entrepreneur Russia and Entrepreneur South Africa; Websites - Entrepreneur.com, SoyEntrepreneur.com, SmallBizSearch.com, EntrepreneurPress.com, Smallbizbooks.com and Freebks.com; Book Publishing - Entrepreneur Press, Entrepreneur eBooks and Business Startup Guides; Also - Conferences and Custom Publishing.
### Note: USA Federal maintains the above information for archival purposes, which is presumed accurate upon release, however, data may become outdated over time and affect accuracy. |